пятница, 24 февраля 2012 г.

Op-Ed: Be smart with your press release.

It is hard to ignore how technology is altering perceptions about PR. A friend of mine, the president of a wholesale insurance brokerage firm, asked me to help him with a press release. He took a stab at his own personnel announcement. I received it formatted for a newswire, right down to the verbiage at the top, dateline, etc. It seemed as if it had already been distributed via the wire.

I was wrong. He simply followed the format from someone else's release. In addition, his company was not mentioned in the headline or the lead, and it included very little messaging about his firm. Most notably, the release concluded with sales contacts. When I expressed the lack of news value, he said, 'I don't care about getting coverage or new business. I just want information out there about my firm.' Furthermore, he wrote a quote stating, 'XYZ firm is an important player ...' I asked him to back that up. His response was 'It's just a quote.' Very troubling.

The proliferation of Internet search engines and advanced mobile technology has created an evolving PR environment. Internet news aggregators offer wire releases to the general public. Press releases distributed via paid wire services are for mass consumption with no middleman to filter the information. Search engine news alerts or RSS feeds allow press releases to be received via e-mail or smart phones. Company news now goes direct to consumers, which has its pros and cons.

The good news is your information is guaranteed to reach those following your space. By mentioning your stock ticker symbol in your release, you will reach anyone who does a keyword search for any news about your company or industry. In addition, you can tailor your wire releases to drive traffic directly to content on your site or to pivot off industry trends or news. In the service industry, a press release can lead to direct new-business opportunities.

Unfortunately, many who are not communicators now view wire releases as a mechanism to disseminate random information about their company. Why is this bad? If this trend of blasting non-strategic information out to the general public continues, the press release will no longer be a source of useful information. People, especially journalists, will begin to view a press release as frivolous information and ignore it.

PR pros must consider this a wake-up call. We must enforce strategic messaging with our clients and stakeholders. We must utilize our expertise and educate non-communicators about the importance of company messaging and branding. We need to remind them of how much information is already out there and only smart communications strategies will help them cut through the clutter.

We can protect our industry by proactively informing clients about communications strategy. Don't let the president of your company say it's an 'important player' without explaining what makes it so. Don't allow your client to only list salespeople at the end of your release. Tell them to save that for their advertising. And above all, don't allow anyone to distribute a press release without a goal or perceived end result.

Luckily, my friend was smart enough to allow me to make the necessary edits to his press release and to say something smart in it. So whose communication strategy will you save?

Shakira Brown currently serves as chair of the PRSA's Financial Communications Section and is PR manager for Rothstein Kass Certified Public Accountants.

CELEBRATE GAY, LESBIAN PRIDE MONTH.(Stars)(Column)

Byline: Pamela Crane Onondaga County Public Library

June is Gay and Lesbian Pride Month, celebrating diversity and civil liberties and rights for all. The following lesbian and gay parenting guides contain information about adoption and co-parenting. Each title offers a unique perspective highlighted in the annotations below. Visit www.onlib.org or ask a librarian for more information.

The documentary "I Can't Marry You," a film about same-sex marriage that is narrated by Betty DeGeneres, Ellen's mom, will be shown at Mundy Branch on June 21. Call 435-3797 for details.

The books

"Love Makes a Family," edited by Peggy Gillespie; photographs by Gigi Kaeser. In photographs and text based on interviews, Kaeser and Gillespie present portraits of 43 lesbian, gay, bisexual and transgender parents and their families.

"How It Feels to Have a Gay or Lesbian Parent: A Book by Kids for Kids of All Ages," by Judith E. Snow. Thirty-two sons and daughters of lesbian and gay parents tell their real-life stories.

"For Lesbian Parents: Your Guide to Helping Your Family Grow Up Happy, Healthy and Proud," by Suzanne M. Johnson and Elizabeth O'Connor. Religion and spirituality, homophobia and diversity, divorce and lesbian breakup are some of the topics in this guide.

"The Complete Lesbian & Gay Parenting Guide," by Arlene Istar Lev. Practical advise, personal anecdotes and up-to-date Internet and organizational resources for lesbian and gay parents make this a stand-out handbook.

"Fatherhood for Gay Men: An Emotional and Practical Guide to Becoming a Gay Dad," by Kevin McGarry. The author takes a candid look at his decision to become a father - the sacrifices (emotional and practical) and the trade-offs (children versus freedom) - and the infinite rewards fatherhood offers.

Pamela Crane is the manager of Onondaga County Public Library's Mundy Branch.

четверг, 23 февраля 2012 г.

Intel, T-Mobile, Others Sponsor Event to Promote Wireless Internet Access.

By Beatrice E. Garcia, The Miami Herald Knight Ridder/Tribune Business News

Sep. 25--Michael McCabe, a 33-year-old freelance fashion photographer, stops by the Starbucks on Lincoln Road in Miami Beach, sips coffee and checks his e-mail using a laptop by tapping into the wireless Internet access point at this shop. It's a way to stay connected when he is away from his home office in Plantation when he's doing a shoot.

Like McCabe, many business users, consumers and students are checking out what wireless Internet access is all about.

Hot spots, or wireless Internet access points, are popping up everywhere from Miracle Mile in Coral Gables and the Fort Lauderdale-Hollywood International Airport to RV parks and KOA campgrounds.

Even the regulators are embracing WiFi, or wireless fidelity. Last month, the Federal Communications Commission set up wireless access in the public areas of its Washington, D.C., headquarters.

IDC, Framingham, Mass.-based research firm, reports there are about 20,000 hot spots today and that number is likely to go up sixfold by 2005.

Today, a group of companies, including Intel, T-Mobile, Boingo, Cometa Networks, IBM, Toshiba, Verizon and Warner Bros., are sponsoring Unwired Day, an event geared to get consumers to try wireless Internet access -- for free -- at hundreds of locations around the country.

In South Florida, there are a variety of free hot spots today, including some in Aventura, Hollywood, Boca Raton, Hialeah and Miami Beach.

A recent survey found 1 out of 10 business travelers have tried a WiFi hotspot, but 71 percent see them as vital to future business competitiveness. Seventy percent said their next laptop purchase would be one that's WiFi-enabled.

The survey, conducted by the Brain Group for Intel, interviewed 437 business travelers in the United States, Europe, the Far East, and Latin America.

The survey concludes that by 2010, the common refrain will be: "Remember when we had to plug in to go online?"

Ralph Bond, Intel's consumer education manager, understands the reason for the popularity. A heavy business traveler, warrior par excellence, Bond is happy to flip open his laptop in an airport lounge with wireless access and snatch a few minutes answering e-mails or working on a report. That's leaves more time to spend with his family when he gets to his home in Oregon.

Sarah Kim, an analyst with the Yankee Group in Boston, noted that universities and schools have been ahead of businesses in adopting WiFi and setting up wireless Internet access points on their campuses.

At home, teens are the drivers of wireless adoption, she said, because setting up a wireless local area network allows one broadband connection to be shared by several family members.

However, there are certain precautions computers users should remember when using a wireless network, especially in a public location.

"After all, you wouldn't go up to pay phone in a crowded airport and shout out the PIN number for your checking account," Bond said.

One basic precaution is to use personal firewall software. "In simplest terms, it makes your laptop look invisible to others on the Internet," explained Bond.

Many companies allow employees to tap into their corporate computers using virtual private networks. The VPN encrypts data going back and forward between laptops in the field and the network back at the office.

Bond said it's also a good idea to check what security features each wireless Internet service provider is using. Many public hot spots have deliberately turned off all security features just to make it easier for users to sign on.

"Take precautions," he added. "It's better to be safe than sorry.

To see more of The Miami Herald -- including its homes, jobs, cars and other classified listings -- or to subscribe to the newspaper, go to http://www.herald.com.

(c) 2003, The Miami Herald. Distributed by Knight Ridder/Tribune Business News.

SBUX, INTC, DT, IBM, 6680, TOSBF, 6502, VZ, AOL, RTRSY,

среда, 22 февраля 2012 г.

Intego Announces Appointment of New President and CEO.

M2 PRESSWIRE-March 29, 2011-: Intego Announces Appointment of New President and CEO(C)1994-2011 M2 COMMUNICATIONS

RDATE:29032011

Austin, TX -- Intego, the Mac security specialist, today announced that Jeff Erwin has taken over as the company's President and Chief Executive Officer. Mr. Erwin brings to Intego 30 years of experience in the technology sector managing companies selling both hardware and software.

Jeff Erwin has worked as General Manager for Microsoft, General Manager for Cisco Systems, and CEO for Pure Networks, and has a solid engineering background as well as experience working with security software. In addition to having earned a degree in Electrical Engineering & Computer Science from the University of California, Berkeley, Mr. Erwin holds seven patents for computer networking techniques. He has considerable experience with startups, and with venture capital firms, and has served on the boards of directors of a number of tech companies.

Based in Seattle, Mr. Erwin will work out of Intego's Paris headquarters one week a month, and will manage operations from Seattle, and from Intego's Austin, TX, offices, the rest of the time.

"I'm pleased to be joining a company with such an excellent reputation as the leader in the Mac security market," said Jeff Erwin, CEO Intego. "Intego has great products, wonderful personnel, and excellent potential. I think my experience in the technology industry will be beneficial to Intego." Intego is the leader in Mac security, and is the only company that focuses only on security for Apple products. Intego has a full line of security software to keep Mac users safe from the dangers of the Internet.

About Intego

Intego develops and sells desktop Internet security and privacy software for Macs.

Intego provides the widest range of software to protect users and their Macs from the dangers of the Internet. Intego's multilingual software and support repeatedly receives awards from Mac magazines, and protects more than one million users in over 60 countries. Intego has headquarters in the USA, France and Japan. For further information, please visit www.intego.com.

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

Dual dual-use research of concern: publish and perish?(Editorial)

New life sciences discoveries reported in the public domain have widely considered to have helped us in myriad ways: protecting public health, multiplying agricultural yields, fostering technological development and economic growth, and enhancing global stability and security. Scientists typically report their research in learned journals and strive hard for widest dissemination to potential users. As the renowned nuclear physicist Oppenhiemer said. "It is not possible to be a scientist unless you think that it is of the highest value to share your knowledge, to share it with everyone that is interested" and that ... "Secrecy," ... "strikes at the very root of what science is, and what science is for" (1). He was referring to the publication and dissemination of research and development of nuclear fission and the chain reaction that could (and did) led towards the creation of weapons of mass destruction (WMD). Nuclear science and technology continues to be the most closely guarded all over the world.

Life science researchers, especially in the area of biotechnology, have been somewhat in a similar situation: their discoveries have tremendous beneficial impact on health and agriculture but some have equally potential application for harmful use (2). While such dual use of research has been known for long with even bio-weapon programs in some countries (3), it is the anthrax attacks in the USA and elsewhere in 2001 that brought the threat of bioterrorism to the centre-stage. This menace is considered more serious and real than nuclear weapons research as the production of biological weapons is relatively easy and inexpensive. Compounding the problem, most information, data and tools to produce biological WMD are readily available in public domain.

Understandably, the post-2001 years spurred a series of events, actions and debates on the dual use research of concern (DURC). Dual-use biological research is defined as "biological research with legitimate scientific purpose that may be misused to pose a biologic threat to public health and/or national security" (4). i.e., where products, equipments or ideas may also cause illness, death, panic or disruption in social life. In other words, any research that will enable and/or result in (i) eventual weaponization; (ii) severity of disease/symptoms; and (iii) mass casualty (5).

Post 9/11, the first substantive debate on this issue was triggered off by the publication of a series of papers that appeared in 2001-02 with serious DURC. In the first study, researchers from Australia inserted the mouse IL-4 gene into the mousepox virus with the aim of sterilizing the mice as a means of pest control. But the result was a mousepox that became so virulent that it just killed the mice that were naturally resistant to and vaccinated against, ordinary mousepox (6). This 'super strain' of mousepox is typical DURC: can be used to produce vaccine for vaccine-resistant smallpox but also as a bioterror agent. With no known treatment for smallpox and vaccination, our only defense long since stopped, such a strain of virus could be a very serious threat.

In the second study, 'live' polio virus was artificially synthesized from scratch--pieced together using a map of the polio virus RNA genome available over the Internet with strands of DNA obtained via mail-order (7). Addition of a protein activated the synthetic virus killing infected mice7. This is both an exciting, innovative methodological research but a similar virus could be used as a potential WMD (7).

In yet another study, researchers used DNA sequences available in public domain to engineer a protein, smallpox inhibitor of complement enzymes (SPICE) produced by the smallpox virus (8). The research could lead to new treatments or vaccines both to immunize against the naturally occurring smallpox virus and to counteract the genetically modified strain but could help create a highly virulent vaccinia virus as well.

Given the implications of these papers for potential malevolent use with such ease, there were calls for a complete ban publication of such research or at least enforce partial 'censorship' of manuscripts like pruning the Methods section (9). The researchers and the editors were clearly unwilling to modify the manuscripts. What is more, they strongly and expectedly defended their actions claiming that the benefits of publication of such research outweigh the risks, and that suppression of information in the Methods section is contrary to the tenets of scholarly communication, a view unsurprisingly shared by most scientists (10).

At about the same time, the American Society for Microbiology (ASM), urged the US National Academy of Sciences (NAS) to take a lead in addressing the issue of DURC. The NAS held a two day meeting with scientists, security experts, journal editors and publishers, and government officials. The meeting resulted, among others, the first "Statement on Scientific Publication and Security" simultaneously published by Science, Nature, the Proceedings of the National Academy of Sciences (PNAS), and the American Society for Microbiology journals (2). There was consensus that DURC is indeed a serious and complex issue and the risk of open publication helping malevolent people real that needs to be addressed. The participants agreed on the following in respect of publication of DURC: (2).

* Scientific information published in peer-reviewed research journals must contain sufficient details to permit reproducibility as independent verification is essential for scientific progress including national security.

* The concern of potential abuse of published information is legitimate and therefore editors should deal responsibly and effectively in respect of safety and security issues in manuscripts submitted for publication.

* Scientists and editors should put in place appropriate levels of peer evaluation and design processes to accomplish effective review of systems of manuscripts with DURC and ensure timely implementation of such processes.

* Where the potential harm of publication outweighs the potential societal benefits, editors should consider modification of such a paper or even refuse publication. While all systems of widest dissemination of information such as seminars, workshops, web postings etc. that maximizes public benefits should be encouraged, where there is potential for misuse, scientists should exercise adequate caution in dissemination.

Meanwhile, the absence of national or international review or oversight bodies with self-governance responsibility much less legal authority to evaluate proposed research of DURC in terms of risks associated or the anticipated benefits was recognized. This led to setting up a Committee on Research Standards and Practices to Prevent the Destructive Application of Biotechnology under the chairmanship of Gerald Fink of Massachusetts Institute of Technology by the US Government. The Fink Report (11) called for, among others, increased education of the scientific community about the dual-use dilemma, expanded role of institutional biosafety committees to review research proposals for dual-use risks (as well as environmental dangers), self-governance of the scientific community (as opposed to governmental censorship) in matters related to publication of dual-use research findings and the establishment of a new advisory board to provide guidance to the government regarding the oversight of dual-use research.

Significantly, the Committee unambiguously favored self-governance by scientists and scientific journals to review publications with potential DURC and opposed any formal regulation by government. The Fink Committee also suggested that the National Security Decision Directive 189 (1985) which ensures unrestricted access to results of fundamental research to the maximum extent possible, should continue to be the basis for U.S. policy. As part of recommendations of the Committee (11), the US Department of Health and Human Resources (DHHS) established the National Science Advisory Board for Biosecurity (NSABB)4 in 2004 with a 12 point charter that included, among others, the setting of working groups for developing criteria for many issues on DURC including dissemination of information.

Even before the first meeting of the NSABB, the system was put to test. The journal Science received a paper on 'reconstructed' Spanish Flu virus bearing all the identified gene sequences of the 1918 virus using the synthetic genomic approach (12). The Spanish Flu virus killed about 100 million people in 1918-19, most serious pandemic recorded in human history. These researchers put together the virus based on the full sequence of the highly virulent strain of 1918 influenza published in Nature (13) about the same time. As mandated by the law, the US HHS Secretary sought guidance of the NSABB (14). The NSABB considered that the scientific benefit of the information being reported outweighed the potential risk of misuse and therefore unanimously recommended publication of the study. The paper duly appeared with an accompanying editorial discussing the potential biosecurity implications of the research (15). Yet, Science Editor-in-Chief Donald Kennedy persuasively argued that even if the NSABB were to refuse permission, he would have gone ahead with its publication (16). This is perhaps, the first formal referral to the NSABB by the HHS Secretary in respect of publication of DURC. Around the same time, a manuscript on the potential impact of contaminating the milk supply with botulinum toxin was submitted to the PNAS (17). The DHHS, the nodal government agency charged with the responsibility of overseeing the DURC in the US, opposed publication of the PNAS paper, which the Journal eventually published (17).

How serious is the problem of publication of DURC? Not of great concern, it appears, from available publication data. For example, of the 74000 biology papers received by Nature and the Nature group of journals during 2004-08, just 28 papers were considered of dual use concern (18). It was about one paper per year at the Science and PNAS and 1-2 per year at the ASM journals18. Significantly, no paper has so far been rejected on grounds of biosecurity risk at any journal (18). The manuscript on mathematical modeling of a terrorist attack on the food supply (17) was only delayed at the intervention by the US government (19).

These events rekindled the devide in respect of disclosure of DURC between scientists and science editors on one side with regulators and some ethicists who seriously questioned the role and ability of those who generate and disseminate such information to address this issue seriously, on the other. The debate, however, sensitized scientists of the seriousness of the threat of DURC with several guidelines and codes of ethics brought out by professional bodies (20). These guidelines clearly focused only on education and sensitization rather than legislation or other 'top-down' approaches (4,5,11,21). Polices on publication were also clearly articulated in some reports (11,21). The Royal Society Report (21), for example, very strongly supported the view of scientists that preventing publication of basic research would not be really of much help as such scientific information can eventually get disseminated either through other journals, websites or conference proceedings etc. or someone else could easily repeat the research. Following the Statement (2), journals like Nature, Science, PNAS and the ASM journals quickly established additional review systems for DURC by biosecurity experts18 that are also regularly being revised. However, journals from countries like Russia, China (22) and India do not have such policies on publication of DURC. However, in India, DURC is receiving attention (23); the Indian Society for Medical Microbiology devoted a full session to this issue in its 2010 Annual meeting. The Indian Journal of Medical Research will soon call for a meeting of Indian medical journal editors to formulate policy guidelines for publication of DURC.

There is still some apprehension that self-regulation will not work9, (24) as the existing policies are primarily driven by and centred around scientists and science editors. Critics also questioned the efficacy of these policies as scientists do not understand security issues and have a conflict of interest in publishing (9,24). Regulators and security experts, on the other hand, may not understand science adequately for an unbiased assessment. An inclusive oversight structure with security experts, legal experts, social scientists, ethicists, government, regulators and journal editors and civil society perhaps will be required. Areas as engineering, social sciences etc. should also be included (9,24) in view of papers as mathematical modeling of potential impact of contaminating the milk supply with botulinum toxin (17), essentially conducted by non-life scientists. The area of DURC it self, is still new and evolving and the experience gained is still inadequate, never seriously tested except perhaps once in the PNAS paper (17). Also, if the experience on setting up of effective oversight systems in ethical conduct and reporting of biomedical research is any indication, scientists may not be able to put their house in order. It needed the intervention of a politician (the tenacious US Congressman John Dingle) to intervene and put in place appropriate legal and other systems that have significantly contributed to the sanitizing of science in the US, and elsewhere.

Clearly, in the current context the issue of DURC should be addressed in its entirety: (i) funding of research, (ii) access to research materials/tools; and (iii) access to means of making use through data/ information in public domain. But there are some fundamental issues that need attention. Like there is still no clarity and consensus on what constitutes DURC itself (20,25) underscoring the complexity of the issue, and associated problems. But the real challenges would continue to be governance and enforcement (9,19,20,25) as scientists are clearly averse to any external intervention even while they agree for the need to have a formal structure to examine DURC. But continued resistance of the scientific community may not be prudent in the long run as a set of rules could well be enforced unilaterally (25). The dilemma of DURC is best summed up by this Buddhist temple saying: "To every man is given the key to the gates of heaven. The same key opens the gate of hell" (9). It is for scientists to take the call.

References

* Based on a talk given at IAMM Symposium on Bioethics in Microbiology Research, XXXIV Annual Conference of the Indian Association of Medical Microbiology, November 27, 2010, Kolkata.

(1.) Schweber S. In the Shadow of the Bomb: Bethe, Oppenheimer, and the moral responsibility of the scientist (Princeton, N.J.: Princeton University Press); 2000.

(2.) Journal Editors and Authors Group. Uncensored exchange of scientific results. Proc Natl Acad Sci USA 2003; 100 : 1464.

(3.) Guillemin J. Scientists and the history of biological weapons. European Molecular Biology Organization Reports 2006; 7 : S45-9.

(4.) National Science Advisory Board for Biosecurity Charter, (Bethesda, Md, Department of Health and Human Services), March 4, 2004.

(5.) National Science Advisory Board for Biosecurity. (2006). Criteria for identifying dual use research of concern. NSABB Draft Guidance Documents. July 2006; http://www.upmcbiosecurity.org/website/resources/govt_docs/science_ biosecurity/nsabb/draft guidance documents.html.

(6.) Jackson RJ, Ramsay AJ, Christensen CD, Beaton S, Hall DF, Ramshaw IA. Expression of mouse interleukin-4 by a recombinant ectromelia virus suppresses cytolytic lymphocyte responses and overcomes genetic resistance to mousepox. J Virol 2001; 75: 1205-10.

(7.) Cello J, Paul AV, Wimmer E. Chemical synthesis of poliovirus cDNA: Generation of infectious virus in the absence of natural template. Science 2002; 297: 1016-8.

(8.) Rosengard AM, Liu Y, Nie YZ, Jimenez R. Variola virus immune evasion design: expression of a highly efficient inhibitor of human complement. Proc Natl Acad Sci USA 2002; 99 : 8808-13.

(9.) Selgelid MJ. A tale of two studies: ethics, bioterrorism, and the censorship of science. Hastings Center Report 2007: 37 : 35-43.

(10.) Committee on Assessing Fundamental Attitudes of Life Scientists as Basis for Biosecurity Education. 2009. A survey of attitudes and actions on dual use research in the life sciences: A collaborative effort of the National Research Council and the American Association for the Advancement of Science. Washington, DC: National Academy Press). Available at: http://www.nap. edu/catalog/12460.html.

(11.) National Research Council. Biotechnology research in an age of terrorism. (Washington, DC: National Academies Press); 2004.

(12.) Tumpey TM, Basler CF, Aguilar PV, Zeng H, Solorzano A, Swayne DE, et al. Characterization of the reconstructed 1918 Spanish Influenza pandemic virus. Science 2005; 310 : 77-80.

(13.) Taubenberger JK, Reid AH, Lourens RM, Wang R, Jin G, Fanning TG. Characterization of the 1918 influenza virus polymerase genes. Nature 2005; 437 : 889-93.

(14.) Centers for Disease Control and Prevention, "Researchers Reconstruct 1918 Pandemic Influenza Virus; Effort Designed to Advance Preparedness," Press Release, October 5, 2005.

(15.) Sharp PA, 1918 Flu and Responsible Science. Science 2005; 310 : 17.

(16.) Kennedy D. Better never than late. Science2005; 310: 195.

(17.) Wein LM, Liu Y. Analyzing a bioterror attack on the food supply: the case of Botulinum toxin in milk. Proc Natl Acad Sci USA 2005; 102 : 9984-9.

(18.) Miller LJ. Biosecurity issues at Nature journals. Paper presented at the 3rd International Roundtable "Sustaining Progress in the Life Sciences: Strategies for Managing Dual Use Research of Concern", November 5-6, 2008, Bethesda, Maryland.

(19.) van Aken J. When risk outweighs benefit. EMBO Reports 2006; 7 : S10-3.

(20.) Shea DA. Oversight of Dual-Use Biological Research: The National Science Advisory Board for Biosecurity. CRS Report for Congress 14, 1-14 (Updated 2007).

(21.) Royal Society and Wellcome Trust. 2004. Conference Report of 'Do No Harm' http://www.royalsoc.ac.uk/document. asp?tip=0&id=2830.

(22.) van Aken J, Hunger I. Biosecurity and Bioterrorism: Biodefense Strategy, Practice, and Science2009; 7 : 61-72.

(23.) Lalit Kant. Publish no evil: Should editors publish research that could have dual-use? Indian J Med Res 2006; 123 : 99-102.

(24.) Selgelid MJ. Governance of dual-use research: an ethical dilemma. Bull WHO 2009; 87 : 720-3.

(25.) Resnik DB. Can scientists regulate the publication of dual use research? Studies in Ethics, Law, Technology 2010; 4 : 1-7.

K. Satyanarayana

Editor, IJMR

kanikaram_s@yahoo.com

Kodak's Sets Date for Annual Meeting of Shareholders.

Eastman Kodak Company announced that its 2011 Annual Meeting of Shareholders will take place on Wednesday, May 11.

The Company said the meeting will begin at 9 a.m. Pacific Time at The Hilton Garden Inn, 6450 Carlsbad Rd., Carlsbad, California.

Carlsbad is a suburb of San Diego, which is home to Kodak's Consumer Inkjet Systems business, and where the company performs research and development on the line of consumer inkjet printers that offer the lowest total ink replacement costs in the industry.

Kodak expects to begin mailing a "Notice of Internet Availability of Proxy Materials" to shareholders on or about March 31. This notice will include information on how registered shareholders can access their proxy materials electronically. Shareholders who would like to receive printed distribution of proxy materials should follow the instructions contained in the mailed notice.

Shareholders will also be able to vote in one of four ways: by internet, by telephone, by written proxy card or by written ballot at the meeting.

Shareholders interested in attending the 2011 Annual Meeting may request admission by following the appropriate instructions if they vote by internet or telephone or by checking the appropriate box on their proxy card.

Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

More information:

www.kodak.com

((Comments on this story may be sent to newsdesk@closeupmedia.com))

The fire service and the BlackBerry: a powerful combination.(FIRE SERVICE TECHNOLOGY)

Smart phones have made their way into public safety communications in a big way. This article will focus on the BlackBerry by Research in Motion (RIM) smart phone, which has become one of the most popular choices by public safety agencies for a number of reasons. Those reasons include the device's reliability, its integration into the business side of organizational operations primarily through email, and its ability to multi-task with other BlackBerry or third-party applications via the Internet.

[ILLUSTRATION OMITTED]

The BlackBerry can easily be set up to forward email through the Redirector client (a free web client with the BlackBerry) or direct integration with an organization's email service through the purchase of a BlackBerry server. The Redirector is somewhat more limited in functionality in comparison to a BlackBerry server. The BlackBerry easily synchronizes with email clients such as Microsoft Outlook and reconciles such things as email, contact updates, calendar and more, all done wirelessly.

Depending on the commercial wireless vendor, the BlackBerry comes in a variety of styles. Some are display only with keyboards; others are interactive through touch screen and a combination of the two. Unique to Sprint Nextel, the BlackBerry 8350i has the iDEN push-to-talk functionality.

Text messaging has also transformed how we as individuals communicate with each other; especially the younger generation. In the world of fire department communications, this has also enhanced the ability to quickly and efficiently communicate with personnel on a department-assigned smart phone or directly and voluntarily to and with an individual's personal smart phone.

Using the BlackBerry's personal identification number (PIN) provides another level of communications. This has proven to be particularly beneficial when an email server or service fails or becomes inaccessible. BlackBerry enables a PIN-to-PIN messaging capability between BlackBerry devices, to an individual or a group. From a communications standpoint, this creates at least three levels of redundant text communications (email, text message and PIN messaging). Third-party applications like METAmessage allow users to also do PIN archiving, Auto PIN updating and PIN blasting.

The BlackBerry camera feature (still and video) can be used in a number of ways. In its simplest form, it captures still digital photos and video content of various organizational activities. This digital content can then be used to document events and incidents, training, incident critiques, situational awareness, used selectively in social media applications and to effectively communicate with the news media.

A BlackBerry enabled with a global positioning system (GPS) provides reliable geospatial and time information as it relates to the individual's location. Third-party applications like Telenav, Google Maps, Bing Maps and others can provide text or voice navigation to specific addresses, businesses, restaurants, hospitals, etc.

The BlackBerry access to the Internet literally connects the individual to a plethora of information and helps the user to elevate his or her level of awareness locally, regionally and nationally. This is particularly true for news, weather and critical information/data. Many websites like the National Oceanic and Atmospheric Administration (NOAA) National Hurricane Center (http://www.nhc.noaa.gov/aboutwap.shtml), Wireless Information System for Emergency Responders (WISER, http://wiser.nlm.nih.gov/) and others are tailored for mobile access. WISER also provides a stand-alone application for Windows Mobile devices, Palm OS PDAs, Apple iPhone and iPod Touch, BlackBerry devices, Microsoft Windows PCs, and via WebWISER.

Language translator programs like Mobile Translator (http://m.mikebrittain.com/tr), and Google Translator (http://www.google.com/webmansters/igoogle/translate.html#source=tlha&utm_campaign=en&utm_source=en-ha-na-us-sk&utm_medium-ha&utm_term=language%20translator) are also available on the web and accessible for free.

Third-party applications further enhance the BlackBerry capabilities. Alert-Matrix helps to maximize efficiency of your messaging by creating a proactive filter and alerting capability. Rules can be set to identify specific emails and/or messages and create distinguishing alerting features like the color of light or specific sounds for new messages. NextMail (http://nextmail.org/) is a subscription program that uses multiple BlackBerry features and allows the user to combine and send an audio message, digital image, and a geospatial map location to one or many people. Freeance (http://www.freeance.com/) is another application that brings live BlackBerry access to your locality's geographic information system (GIS) data. Other applications include barcode scanning for inventory, Radio Frequency Identification (RFID) programs for personnel and unit tracking, radio scanner applications can now allow for monitoring of some public safety radio systems, facial recognition and vehicle license recognition. Many more mission-specific applications are being developed and available daily.

The BlackBerry smart phone is a very powerful tool that, if used to its maximum, can create huge benefits in efficiency and effectiveness. Every user needs to fully understand the capabilities and the various programs available for the BlackBerry to further demonstrate its true value to the individual using it as well as the organization/agency being served.

One last note: Even though the BlackBerry and other smart phones provide great value to public safety, they cannot and will not replace the need for mission critical land mobile radio systems for a significant time into the future.

Future articles will report on Social Media, LTE and Public Safety and 4G smart phones.

Adapting Social Media to Public Safety Communications

CHARLES WERNER, a Firehouse[R] contributing editor, is a 34-year veteran of the fire service and chief of the Charlottesville, VA, Fire Department. He serves on the Virginia Statewide Interoperability Executive Committee, Virginia Secure Commonwealth Panel, National Public Safety Telecommunications Council Governing Board and IAFC Communications Committee. Werner is chair of the IAFC Technology Council, first vice president of the Virginia Fire Chiefs Association and chair of the DHS SAFECOM Executive Committee.

For more news and training on technology and communications, visit: http://www.firehouse.com/topic/technology-and-communications.